We’ve Gone Geeky!
Kirsten and I attended a Geek Girl Camp on Saturday, a great conference with lots of familiar faces. It seems we were all there learning to navigate our businesses within this fabulous world of technology.
I finished the day exhausted, but whirring with excitement to start using what I learned. At the after-conference appetizers and drinks, it seemed everyone had learned something, and was anxious to implement, try out, or create something new.
So just what does technology have to do with running a kennel? I can just hear my mom guffawing in the background as I log in to Facebook to check the kennel account. She’d probably make some snide remark about uploading a video to YouTube. She just might even ask if it’s all worth it, wondering if the time spent fussing around with technology takes away from my time with customers or the animals.
In some ways, yes. I don’t interact in quite the same way with the customers as I used to. And while blogging is not the same as running around the yard with the dogs, it is satisfying in a different way.
If I can ever get my act together and actually put all of what I learned into motion, this Geek Girl stuff will allow us to do things we never thought about. That video I will soon upload to YouTube will be able to show people who don’t live just around the corner an opportunity to see the kennel. The kennel’s Facebook account allows us to share bits and pieces of daily life, events, announcements, pictures, and all sorts of information with a lot of people quickly. It also allows them to comment in return. Our website works similarly, but without the group concept. Technology, while it seems almost counterintuitive, is allowing us to create, refine, and further relationships with customers.
I suppose, though, if you are reading this then you probably already get it, don’t you?
Tags: boarding kennels, customer relations, Geek Girl, technology