The Agonizing Credit Card Decision
Saturday, November 29th, 2008We finally took the plunge this past weekend. After many years (yes, years), of debate we decided to go for it started up the credit card processing machine and stuck the Visa/Mastercard sticker in our window.
Many of our customers will be surprised. Some, who are also fellow small business owners currently not accepting credit cards, often complimented our decision to remain free of credit cards. It was as if we were part of this small brotherhood of non-compliant business owners waging our own little battle against credit cards. Battle on my former brothers and sisters! I will keep you posted and let you know if you should wave the white flag with us.
Many of our customers will be thankful. Lots of us no longer carry our checkbooks with us; quite a few have resorted to carrying one or two worn at the fold checks in our wallets for those infrequent times we are informed, “Cash or check only.”
Our employees seem excited with the prospect of being able to swipe that card through and to be able to do away with the conversation about why we don’t take credit cards and yes, there is a bank just down the street and sure, we will wait for you to return. Sometimes the conversation would go like this:
Customer - You don’t take credit cards? Well, I don’t have my checkbook and we didn’t leave enough cash.
Employee - There is a bank and a cash machine just down the street.
Customer - My bank only lets me take out a certain amount of money at a time. I can’t cover the bill today.
Employee - Well, umm..
(I mean, come on, what are we supposed to say here? We will hold your dog until you come up with the money?! No! So what we usually end up saying is this)
Well. I suppose we can bill you and you can send us a check when you get home.
And that line is what finally pushed us into accepting credit cards. Too many people were not sending in those checks once they returned home. (There are lots of you who dropped off the check or put it in the mail that same day - much appreciated!). I would like to say it is a sign of the times; however, we have been to the post office too many times over the last few years to mail the certified letter containing the bill that never got paid.
So while I continue to rail against credit cards and how people have trouble managing their money with credit cards and not understanding why we as businesses don’t stand up to the system and tell them where they can put their transaction fees, I do finally raise the white flag, reluctantly.
Please share your thoughts with me on this.